Pencil makes videos. Notch makes ads that sells.
Pencil creates AI video ads. Notch takes it further by using your data to automatically create, test, and refresh ads that continue to perform across platforms.
Pencil makes videos. Notch makes ads that sells.
Pencil creates AI video ads. Notch takes it further by using your data to automatically create, test, and refresh ads that continue to perform across platforms.
Trusted by agencies of all types
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
Why growth leaders choose Notch
Why growth leaders choose Notch
1
From copy to systems that learn
Notch uses Creative Brain™ to store your brand data and product assets, then turns them into full ad campaigns with tested copy, captions, and formats that are ready to publish.
1
From copy to systems that learn
Notch uses Creative Brain™ to store your brand data and product assets, then turns them into full ad campaigns with tested copy, captions, and formats that are ready to publish.
1
From copy to systems that learn
Notch uses Creative Brain™ to store your brand data and product assets, then turns them into full ad campaigns with tested copy, captions, and formats that are ready to publish.
2
Auto-refreshing ads
Successor AI™ tracks every campaign, detects what performs best, and refreshes winning ads automatically before results decline, keeping your performance consistent.
2
Auto-refreshing ads
Successor AI™ tracks every campaign, detects what performs best, and refreshes winning ads automatically before results decline, keeping your performance consistent.
2
Auto-refreshing ads
Successor AI™ tracks every campaign, detects what performs best, and refreshes winning ads automatically before results decline, keeping your performance consistent.
3
Ideas backed by data
Pencil focuses on creativity. Notch delivers intelligence. Its Competitor Scanner finds what’s performing in your market and adapts it for you.
3
Ideas backed by data
Pencil focuses on creativity. Notch delivers intelligence. Its Competitor Scanner finds what’s performing in your market and adapts it for you.
3
Ideas backed by data
Pencil focuses on creativity. Notch delivers intelligence. Its Competitor Scanner finds what’s performing in your market and adapts it for you.
4
Unified brand memory
Pencil supports editing. Notch supports decision-making. Its Creative Brain™ unifies brand tone, visuals, and rules into one reusable engine.
4
Unified brand memory
Pencil supports editing. Notch supports decision-making. Its Creative Brain™ unifies brand tone, visuals, and rules into one reusable engine.
4
Unified brand memory
Pencil supports editing. Notch supports decision-making. Its Creative Brain™ unifies brand tone, visuals, and rules into one reusable engine.
Feature Comparison: Notch AI vs Pencil
Feature Comparison: Notch AI vs Pencil
Feature Comparison: Notch AI vs Pencil
Feature
Feature
Feature
Notch AI
Pencil
AI Intelligence & Learning
AI Intelligence & Learning
AI Intelligence & Learning
Creative Brain™
Creative Brain™
Creative Brain™
Centralized brand intelligence
Centralized brand intelligence
Centralized brand intelligence
No long-term brand memory
No long-term brand memory
No long-term brand memory
Breakthrough AI™
Breakthrough AI™
Breakthrough AI™
Finds new hooks & angles
Finds new hooks & angles
Finds new hooks & angles
Generates static variants
Generates static variants
Generates static variants
Successor AI™
Successor AI™
Successor AI™
Evolves winners automatically
Evolves winners automatically
Evolves winners automatically
Human-initiated rework
Human-initiated rework
Human-initiated rework
StyleGuard™
StyleGuard™
StyleGuard™
Auto-enforces brand rules
Auto-enforces brand rules
Auto-enforces brand rules
Manual checks
Manual checks
Manual checks
Persona Training
Persona Training
Persona Training
Persona-driven copy & tone
Persona-driven copy & tone
Persona-driven copy & tone
General ad writing
General ad writing
General ad writing
Brand Learning Memory
Brand Learning Memory
Brand Learning Memory
Cross-campaign recall
Cross-campaign recall
Cross-campaign recall
One-shot outputs
One-shot outputs
One-shot outputs
Ad Creation & Automation
Ad Creation & Automation
Ad Creation & Automation
URL → Ads
URL → Ads
URL → Ads
One-click from product link
One-click from product link
One-click from product link
Manual creative upload
Manual creative upload
Manual creative upload
Clone Competitor Ads
Clone Competitor Ads
Clone Competitor Ads
Built-in category scan
Built-in category scan
Built-in category scan
Not supported
Not supported
Not supported
Remix Winning Ads
Remix Winning Ads
Remix Winning Ads
Refresh top performers
Refresh top performers
Refresh top performers
Limited variant options
Limited variant options
Limited variant options
Animate Static Images
Animate Static Images
Animate Static Images
Add motion & product spin
Add motion & product spin
Add motion & product spin
Text overlays only
Text overlays only
Text overlays only
Cinematic / Avatar Ads
Cinematic / Avatar Ads
Cinematic / Avatar Ads
AI avatars & explainers
AI avatars & explainers
AI avatars & explainers
No avatar generation
No avatar generation
No avatar generation
Inspiration Hub
Inspiration Hub
Inspiration Hub
1000+ top-performing formats
1000+ top-performing formats
1000+ top-performing formats
Template-based prompts
Template-based prompts
Template-based prompts
Brand Safety & Collaboration
Brand Safety & Collaboration
Brand Safety & Collaboration
StyleGuard™ Enforcement
StyleGuard™ Enforcement
StyleGuard™ Enforcement
Full visual compliance
Full visual compliance
Full visual compliance
Manual brand check
Manual brand check
Manual brand check
Multi-brand Workspace
Multi-brand Workspace
Multi-brand Workspace
Central Creative Brain
Central Creative Brain
Central Creative Brain
Per project only
Per project only
Per project only
White-Labeled Review Boards
White-Labeled Review Boards
White-Labeled Review Boards
Client-ready boards
Client-ready boards
Client-ready boards
Export PDFs only
Export PDFs only
Export PDFs only
Edit in Figma/Canva
Edit in Figma/Canva
Edit in Figma/Canva
Direct export
Direct export
Direct export
Native editor
Native editor
Native editor
Role-based Permissions
Role-based Permissions
Role-based Permissions
Yes
Yes
Yes
Limited team control
Limited team control
Limited team control
Performance & Integrations
Performance & Integrations
Performance & Integrations
Meta Ad Account Sync
Meta Ad Account Sync
Meta Ad Account Sync
Yes
Yes
Yes
Yes
Yes
Yes
TikTok Ad API
TikTok Ad API
TikTok Ad API
Yes
Yes
Yes
Not yet
Not yet
Not yet
Google Ads Integration
Google Ads Integration
Google Ads Integration
Yes
Yes
Yes
Partial
Partial
Partial
Real-time Creative Analytics
Real-time Creative Analytics
Real-time Creative Analytics
Yes
Yes
Yes
Limited dashboard
Limited dashboard
Limited dashboard
Automated Variant Testing
Automated Variant Testing
Automated Variant Testing
Successor AI™
Successor AI™
Successor AI™
Manual testing
Manual testing
Manual testing
Creative Reporting
Creative Reporting
Creative Reporting
Performance dashboards
Performance dashboards
Performance dashboards
Limited exports
Limited exports
Limited exports
Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Competitor Ad Scanning
Competitor Ad Scanning
Competitor Ad Scanning
Built-in
Built-in
Built-in
Not available
Not available
Not available
Clone Competitor Format
Clone Competitor Format
Clone Competitor Format
Yes
Yes
Yes
Not available
Not available
Not available
Market Category Insights
Market Category Insights
Market Category Insights
Dynamic category tracking
Dynamic category tracking
Dynamic category tracking
Not supported
Not supported
Not supported
Trending Hook Discovery
Trending Hook Discovery
Trending Hook Discovery
Breakthrough AI™
Breakthrough AI™
Breakthrough AI™
Manual creative refresh
Manual creative refresh
Manual creative refresh
Benchmarking Dashboard
Benchmarking Dashboard
Benchmarking Dashboard
Yes
Yes
Yes
None
None
None
Creative Scalability
Creative Scalability
Creative Scalability
Multi-format Generation
Multi-format Generation
Multi-format Generation
All ad types
All ad types
All ad types
Static-focused
Static-focused
Static-focused
Bulk Ad Generation
Bulk Ad Generation
Bulk Ad Generation
Yes
Yes
Yes
Manual batch
Manual batch
Manual batch
Brand Reuse Engine
Brand Reuse Engine
Brand Reuse Engine
Creative Brain™ memory
Creative Brain™ memory
Creative Brain™ memory
None
None
None
Campaign-Level Learning
Campaign-Level Learning
Campaign-Level Learning
Successor AI™
Successor AI™
Successor AI™
Not supported
Not supported
Not supported
Motion Templates
Motion Templates
Motion Templates
Animate module
Animate module
Animate module
Not supported
Not supported
Not supported
Cinematic Ad Generator
Cinematic Ad Generator
Cinematic Ad Generator
VEO 3 & Avatar engine
VEO 3 & Avatar engine
VEO 3 & Avatar engine
Absent
Absent
Absent
Managed Services & Agency Enablement
Managed Services & Agency Enablement
Managed Services & Agency Enablement
White-labeled Boards
White-labeled Boards
White-labeled Boards
Yes
Yes
Yes
Not supported
Not supported
Not supported
Agency Workspace
Agency Workspace
Agency Workspace
Multi-client dashboard
Multi-client dashboard
Multi-client dashboard
Basic multi-brand
Basic multi-brand
Basic multi-brand
Shared Creative Brain
Shared Creative Brain
Shared Creative Brain
Centralized across brands
Centralized across brands
Centralized across brands
Project siloed
Project siloed
Project siloed
Dedicated Strategist
Dedicated Strategist
Dedicated Strategist
For enterprise
For enterprise
For enterprise
Limited
Limited
Limited
Custom AI Model Training
Custom AI Model Training
Custom AI Model Training
Available
Available
Available
Not offered
Not offered
Not offered
Client Feedback Loop
Client Feedback Loop
Client Feedback Loop
In-platform
In-platform
In-platform
Via email/docs
Via email/docs
Via email/docs
Pricing & Support
Pricing & Support
Pricing & Support
Starter Plan
Starter Plan
Starter Plan
$39/month
$39/month
$39/month
$59/month
$59/month
$59/month
Teams Plan
Teams Plan
Teams Plan
$99/month
$99/month
$99/month
$119/month
$119/month
$119/month
Enterprise
Enterprise
Enterprise
Custom
Custom
Custom
Custom
Custom
Custom
Onboarding Support
Onboarding Support
Onboarding Support
Guided setup
Guided setup
Guided setup
Basic doc
Basic doc
Basic doc
Dedicated Manager
Dedicated Manager
Dedicated Manager
Enterprise only
Enterprise only
Enterprise only
Not available
Not available
Not available
Free Trial
Free Trial
Free Trial
Yes
Yes
Yes
Yes
Yes
Yes
Pricing Comparison
Pricing Comparison
Pricing Comparison
Plan
Plan
Plan
Notch AI
Pencil
Starter
Starter
Starter
$39/month
$39/month
$39/month
$59/month
$59/month
$59/month
Pro / Teams
Pro / Teams
Pro / Teams
$99/month
$99/month
$99/month
$119/month
$119/month
$119/month
Enterprise
Enterprise
Enterprise
Custom
Custom
Custom
Custom
Custom
Custom
Hear from our customers
Hear from our customers
Hear from our customers
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
Notch vs Pencil - FAQs
Notch vs Pencil - FAQs
Notch vs Pencil - FAQs
Can Notch generate full ads automatically or only videos like Pencil?
Can Notch generate full ads automatically or only videos like Pencil?
Can Notch generate full ads automatically or only videos like Pencil?
Does Notch keep improving ads after launch?
Does Notch keep improving ads after launch?
Does Notch keep improving ads after launch?
How does Notch keep ads on-brand?
How does Notch keep ads on-brand?
How does Notch keep ads on-brand?
Switch to Notch AI Ad Generator Today
Go beyond video. Notch auto-creates, tests, and evolves top ads with data and proven formats.
Switch to Notch AI Ad Generator Today
Go beyond video. Notch auto-creates, tests, and evolves top ads with data and proven formats.
Switch to Notch AI Ad Generator Today
Go beyond video. Notch auto-creates, tests, and evolves top ads with data and proven formats.
Features
Compare
Features
Compare
Features
Compare