Notch vs RunwayML
Runway creates stunning visuals. Notch creates high-performing ads. Discover the AI ad generator that fuses cinematic quality with marketing intelligence.
Notch vs RunwayML
Runway creates stunning visuals. Notch creates high-performing ads. Discover the AI ad generator that fuses cinematic quality with marketing intelligence.
Trusted by agencies of all types
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
Why marketers move beyond runwayML
Why marketers move beyond runwayML
1
From AI Videos to complete ads
RunwayML helps you create AI-generated videos, but it stops there. Notch goes further by turning those videos into complete ad campaigns with ready copy, CTAs, and performance-tested layouts.
1
From AI Videos to complete ads
RunwayML helps you create AI-generated videos, but it stops there. Notch goes further by turning those videos into complete ad campaigns with ready copy, CTAs, and performance-tested layouts.
1
From AI Videos to complete ads
RunwayML helps you create AI-generated videos, but it stops there. Notch goes further by turning those videos into complete ad campaigns with ready copy, CTAs, and performance-tested layouts.
2
From visual output to ad integration
Runway focuses on visuals, while Notch builds conversion systems. Inside Notch, your video integrates with models, voiceovers, and data-driven ad structures designed to engage audiences and drive results.
2
From visual output to ad integration
Runway focuses on visuals, while Notch builds conversion systems. Inside Notch, your video integrates with models, voiceovers, and data-driven ad structures designed to engage audiences and drive results.
2
From visual output to ad integration
Runway focuses on visuals, while Notch builds conversion systems. Inside Notch, your video integrates with models, voiceovers, and data-driven ad structures designed to engage audiences and drive results.
3
From separate tools to one ad system
Runway requires multiple tools for editing, exporting, and publishing. Notch centralises everything. Your AI videos, brand assets, and product data live together to generate launch-ready ad variations instantly.
3
From separate tools to one ad system
Runway requires multiple tools for editing, exporting, and publishing. Notch centralises everything. Your AI videos, brand assets, and product data live together to generate launch-ready ad variations instantly.
3
From separate tools to one ad system
Runway requires multiple tools for editing, exporting, and publishing. Notch centralises everything. Your AI videos, brand assets, and product data live together to generate launch-ready ad variations instantly.
4
From finished projects to evolving campaigns
Runway ends at video creation. Notch continues by learning from live performance data. Successor AI automatically refreshes winning ads, keeping your campaigns consistent and improving over time.
4
From finished projects to evolving campaigns
Runway ends at video creation. Notch continues by learning from live performance data. Successor AI automatically refreshes winning ads, keeping your campaigns consistent and improving over time.
4
From finished projects to evolving campaigns
Runway ends at video creation. Notch continues by learning from live performance data. Successor AI automatically refreshes winning ads, keeping your campaigns consistent and improving over time.
Feature Comparison Table
Feature Comparison Table
Feature Comparison Table
Feature
Feature
Feature
Notch AI
RunwayML
AI Intelligence & Learning
AI Intelligence & Learning
AI Intelligence & Learning
Breakthrough AI™ for new ad concepts
Breakthrough AI™ for new ad concepts
Breakthrough AI™ for new ad concepts
Discovers fresh hooks and formats using data
Discovers fresh hooks and formats using data
Discovers fresh hooks and formats using data
No creative learning engine
No creative learning engine
No creative learning engine
Successor AI™ to evolve winning ads
Successor AI™ to evolve winning ads
Successor AI™ to evolve winning ads
Learns from ad results and auto-refreshes
Learns from ad results and auto-refreshes
Learns from ad results and auto-refreshes
No post-performance intelligence
No post-performance intelligence
No post-performance intelligence
Predictive ad testing system
Predictive ad testing system
Predictive ad testing system
Tests formats before launch to reduce ad fatigue
Tests formats before launch to reduce ad fatigue
Tests formats before launch to reduce ad fatigue
No testing or learning capability
No testing or learning capability
No testing or learning capability
Integrated creative analytics
Integrated creative analytics
Integrated creative analytics
Links ad data with creative patterns
Links ad data with creative patterns
Links ad data with creative patterns
No analytics integration
No analytics integration
No analytics integration
Ad Creation & Automation
Ad Creation & Automation
Ad Creation & Automation
URL-to-Ad automation
URL-to-Ad automation
URL-to-Ad automation
Generates ads directly from product URLs
Generates ads directly from product URLs
Generates ads directly from product URLs
No ad automation
No ad automation
No ad automation
AI video ad generation
AI video ad generation
AI video ad generation
Cinematic + avatar-based video creation
Cinematic + avatar-based video creation
Cinematic + avatar-based video creation
AI video generator
AI video generator
AI video generator
Auto-copy and headline writing
Auto-copy and headline writing
Auto-copy and headline writing
Built-in ad copy generator
Built-in ad copy generator
Built-in ad copy generator
Not available
Not available
Not available
Multi-format ad creation (video, carousel, static)
Multi-format ad creation (video, carousel, static)
Multi-format ad creation (video, carousel, static)
Yes
Yes
Yes
Video-only
Video-only
Video-only
One-click ad remixing
One-click ad remixing
One-click ad remixing
Generates new versions instantly
Generates new versions instantly
Generates new versions instantly
Manual recreation required
Manual recreation required
Manual recreation required
Brand Safety & Collaboration
Brand Safety & Collaboration
Brand Safety & Collaboration
StyleGuard™ brand compliance
StyleGuard™ brand compliance
StyleGuard™ brand compliance
Enforces visual and tone consistency
Enforces visual and tone consistency
Enforces visual and tone consistency
No brand governance
No brand governance
No brand governance
White-labeled client boards
White-labeled client boards
White-labeled client boards
Custom review boards for agencies
Custom review boards for agencies
Custom review boards for agencies
No client review interface
No client review interface
No client review interface
Team collaboration & comments
Team collaboration & comments
Team collaboration & comments
Real-time multi-user workflow
Real-time multi-user workflow
Real-time multi-user workflow
- Basic project sharing
- Basic project sharing
- Basic project sharing
Edit in Figma or Canva
Edit in Figma or Canva
Edit in Figma or Canva
Seamless creative editing handoff
Seamless creative editing handoff
Seamless creative editing handoff
No integrations
No integrations
No integrations
Performance & Integrations
Performance & Integrations
Performance & Integrations
Meta & Google Ads integration
Meta & Google Ads integration
Meta & Google Ads integration
Direct ad sync and performance import
Direct ad sync and performance import
Direct ad sync and performance import
No ad platform integration
No ad platform integration
No ad platform integration
Shopify, Amazon, and WooCommerce sync
Shopify, Amazon, and WooCommerce sync
Shopify, Amazon, and WooCommerce sync
Pulls product data and assets
Pulls product data and assets
Pulls product data and assets
Not available
Not available
Not available
Ad analytics dashboard
Ad analytics dashboard
Ad analytics dashboard
Real-time performance metrics
Real-time performance metrics
Real-time performance metrics
Not available
Not available
Not available
Conversion-focused templates
Conversion-focused templates
Conversion-focused templates
Proven layouts optimized for CTR and ROAS
Proven layouts optimized for CTR and ROAS
Proven layouts optimized for CTR and ROAS
No ad templates
No ad templates
No ad templates
Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Competitor ad scanning
Competitor ad scanning
Competitor ad scanning
Finds and analyzes winning ads in your niche
Finds and analyzes winning ads in your niche
Finds and analyzes winning ads in your niche
No competitor analysis
No competitor analysis
No competitor analysis
Clone a competitor feature
Clone a competitor feature
Clone a competitor feature
Replicate proven formats with your branding
Replicate proven formats with your branding
Replicate proven formats with your branding
Not available
Not available
Not available
Trend and format discovery
Trend and format discovery
Trend and format discovery
Access 1,000+ winning ad formats
Access 1,000+ winning ad formats
Access 1,000+ winning ad formats
Not available
Not available
Not available
Market-level creative benchmarking
Market-level creative benchmarking
Market-level creative benchmarking
Compare ad performance by industry
Compare ad performance by industry
Compare ad performance by industry
No market insights
No market insights
No market insights
Creative Scalability
Creative Scalability
Creative Scalability
Creative Brain™ brand hub
Creative Brain™ brand hub
Creative Brain™ brand hub
Centralized library of assets and tone
Centralized library of assets and tone
Centralized library of assets and tone
No brand memory
No brand memory
No brand memory
Batch ad generation
Batch ad generation
Batch ad generation
Generate hundreds of variations at once
Generate hundreds of variations at once
Generate hundreds of variations at once
Manual per-project export
Manual per-project export
Manual per-project export
Global creative templates
Global creative templates
Global creative templates
Auto-adapts creatives by platform or region
Auto-adapts creatives by platform or region
Auto-adapts creatives by platform or region
No adaptive scaling
No adaptive scaling
No adaptive scaling
Dynamic creative refresh
Dynamic creative refresh
Dynamic creative refresh
AI refreshes visuals and messaging automatically
AI refreshes visuals and messaging automatically
AI refreshes visuals and messaging automatically
No refresh mechanism
No refresh mechanism
No refresh mechanism
Managed Services & Agency Enablement
Managed Services & Agency Enablement
Managed Services & Agency Enablement
White-labeled client delivery system
White-labeled client delivery system
White-labeled client delivery system
Share ads via branded client dashboards
Share ads via branded client dashboards
Share ads via branded client dashboards
Not available
Not available
Not available
Ad performance reporting
Ad performance reporting
Ad performance reporting
Client-ready metrics dashboard
Client-ready metrics dashboard
Client-ready metrics dashboard
No reporting tools
No reporting tools
No reporting tools
Multi-brand management
Multi-brand management
Multi-brand management
Manage multiple clients and brands
Manage multiple clients and brands
Manage multiple clients and brands
- Limited project folders
- Limited project folders
- Limited project folders
Dedicated agency support
Dedicated agency support
Dedicated agency support
Priority onboarding and training
Priority onboarding and training
Priority onboarding and training
Not available
Not available
Not available
Pricing Comparison
Pricing Comparison
Pricing Comparison
Plan
Plan
Plan
Notch AI
RunwayML
RunwayML
Free
Free
Free
Starter / Standard
Starter / Standard
Starter / Standard
$39 / month
$39 / month
$39 / month
$12 / month
$12 / month
$12 / month
Pro
Pro
Pro
$99 / month
$99 / month
$99 / month
$28 / month
$28 / month
$28 / month
Unlimited
Unlimited
Unlimited
Not applicable (usage tier scales by credits)
Not applicable (usage tier scales by credits)
Not applicable (usage tier scales by credits)
$76 / month
$76 / month
$76 / month
Enterprise
Enterprise
Enterprise
Custom Pricing
Custom Pricing
Custom Pricing
Custom Pricing
Custom Pricing
Custom Pricing
Hear from our customers
Hear from our customers
Hear from our customers
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
RARE MEDIA
Syntrex AI
FAQs
FAQs
FAQs
What’s the difference between Notch AI and RunwayML?
What’s the difference between Notch AI and RunwayML?
What’s the difference between Notch AI and RunwayML?
Does Notch support cinematic and avatar-led videos like Runway?
Does Notch support cinematic and avatar-led videos like Runway?
Does Notch support cinematic and avatar-led videos like Runway?
Can I import Runway projects into Notch?
Can I import Runway projects into Notch?
Can I import Runway projects into Notch?
Switch to Notch. Where ads learn to win.
Runway generates visuals. Notch generates results. Power your brand with ads that think, evolve, and convert better every day.
Switch to Notch. Where ads learn to win.
Runway generates visuals. Notch generates results. Power your brand with ads that think, evolve, and convert better every day.
Switch to Notch. Where ads learn to win.
Runway generates visuals. Notch generates results. Power your brand with ads that think, evolve, and convert better every day.
Features
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Features
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Features
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